Trends have always piqued my curiosity. Why does one story that has all the elements of another become a mainstream hit whilst the another, potentially superior (at least in my mind), does not?
Yes, marketing, circumstance, timing, etc.
There is a different cocktail of reasons in each case.
I have always been interested to observe how major trends come and go, perhaps because I exist on the fringe it's easier for me to do so... It's certainly easier to observe them as an outsider than to try and chase them and conform to them as an insider.
Here's a look at the lighter side of that phenomenon.
Link to the youtube channel of its makers: The Get Go UCB